Any Las Vegas business who is new to SEO might not be sure where to start looking for help. A good place to start is working to understand the different types of Las Vegas SEO services and how they can impact a website’s rankings on search engines. Before you can pick the best Las Vegas SEO firm, first understand their services. Below are some of the top services any SEO firm will be offering.
1. Technical SEO
Just as the name suggests, these are technical parameters that Las Vegas SEO experts have to implement into your site to improve its visibility in search engine results.
The main aim of technical SEO implementation is to help the search engine crawlers easily index the website.
Some of the things to do under technical SEO include creating an XML sitemap, having an SEO friendly web design, getting a mobile device responsive website design, and fixing any crawl errors that may present themselves.
2. On-Page SEO
On-page SEO is one of the most tedious services an SEO company can offer, as it requires going through and optimizing every single page on a website. When it comes to on-page SEO, you have to consider optimizing the page titles, adding heading tags, images, and abide by correct page formatting.
3. Content SEO
Another common SEO service that online marketing companies offer is content SEO. This is often a subset of on-page SEO. This service focuses on the quality of the web content being produced for your blog posts, and oftentimes includes content creation as a part of the service. This is where the SEO keywords come into play. Content creation provides the opportunity to create more authority for your site for additional keywords, this way you don’t need to “keyword stuff” your main pages to get those extra keyphrases in.
4. Off-Page SEO
Off-page SEO is all about giving your website the right external promotion to get the best exposure. The types of SEO services mentioned above focused on the content and website infrastructure; off-page SEO is used to create more authority for your website, both in the eyes of Google and for consumers. Some common off-page SEO methods include link building, brand promotion, and backlinks.
5. Local SEO
Any Las Vegas SEO company will also have the option of Local SEO as a service offering. This is meant for promoting local brick and mortar businesses. Local SEO is a great way to reach consumers searching for local products and services, and involves optimizing your website for geo targeted results.
For local Las Vegas SEO service to perform well, you will have to include information such as the business name, the contact details, address, and any relevant information on all the website pages (there are tricks to doing this without hindering the user experience).
6. Mobile SEO
Considering that millions now access websites using their mobile devices, Mobile SEO is a vitally important Las Vegas SEO service to have. Having a mobile responsive website is critical to ranking well on Google Search Results, and optimizing the content to benefit the mobile user experience is just as important.From the services mentioned above, you should have an idea of where to start with building out your SEO strategy. If you’re looking to hire an SEO company or consultant, we recommend finding a company that offers a full service package to cover all of your website development and SEO needs. Call First Page SEO Guarantee, the leading Las Vegas SEO Experts, to schedule a consultation today!