5 Important SEO Tips and Tricks to rank high on Google
SEO is one of the most important factors when it comes to ranking web pages on search engines. And as online marketers, we all know that ranking on the first pages of Google is the first step to reaching out to potential customers.
And with that in mind, here are 5 Important SEO Tips and Tricks that will help you achieve that goal.
Keywords play a huge role in Google’s rankings. Keywords are those words that people type in the search engine. Once they type in the keywords, the site will automatically give them thousands of websites that are related to the keywords used in the search query.
Targeting those keywords is what you focus on. By targeting those keywords, Google will be able to recognize what your site is all about and, in return, will include your website in search results. The more relevant your site is to the keywords users are searching, the higher up on search results your site will appear.
However, targeting keywords isn’t as easy as it sounds. For Google to recognize your web site’s relevancy, your site’s content must have the optimal density of those keywords.
2. Keyword density
Ideally, the keyword density in your content must only be at 1 – 3 %. That means, if you have a 1000 words, the keywords must appear 10 – 30 times in your content. However, don’t just put them randomly on your content. Keyword placement is also a critical factor in SEO. Ideally, keywords should be naturally spread throughout your content. Although, make sure that one keyword appears in the first few sentences and another on the conclusion part.
3. Quality of Content
The reason why some websites are mainstays on the first pages of Google’s ranking is because of the quality of their content. Google’s system carefully analyzes your content before giving it a ranking. Thus, it is imperative that your content is natural and is highly-related to the keywords you have chosen.
Make sure you adequately research your content and that the information in it can help with the keywords. For instance, if your keywords are about fixing a car, then your content must all be about cars and how to fix them. It wouldn’t do your rankings right if you suddenly insert bicycles and cameras on it just for the sake of filling out the page.
Another essential SEO trick from the 5 Important SEO Tips and Tricks that most people neglect is the title of your content. Remember that the first thing that users see when upon searching are the titles of the different websites. Thus, having a catchy and direct title will most likely make them choose your site. Craft your titles well and make sure that it will be able to attract clicks the moment people search about the keywords.
Maximize and accent your content by making use of highly-relevant images on your website. Images also play a significant role in your website’s ranking. However, make sure that the pictures you put on your site are copyright free to avoid troubles in the future.
Furthermore, having captions on your images can also help with your rankings. So make sure to put brief but impactful captions on your photos.
Overall, as long as you follow these 5 Important SEO Tips and Tricks mentioned, improving your rankings will only be a matter of time as long as you consistently exert the effort and time to improve your SEO.