The success of your personal blog or business website often depends on how well it’s optimized. That’s why you need the best Las Vegas SEO company working to rank your business higher on search engine results. A quick Google search about the best Las Vegas SEO services might leave you even more confused. This is because SEO is a highly competitive and new market with a lot of industry-specific terminology that not everyone is familiar with.
In order to help business owners filter through the nonsense, we’ve put together some criteria for identifying whether or not an SEO company you’re considering hiring is a good fit for you and your business.
1. The Company Services and Specialties
SEO companies, like any other type of marketing agency, should have a variety of services to offer their clients in order to provide broad value. There is no one-size-fits-all solution for SEO because search engines themselves are versatile by nature. A creative Las Vegas SEO company will be able to leverage different aspects of a search engine to create an advantage for their clients. Some broad level services that an SEO firm might offer are local, national, or global SEO services which will all benefit certain types of businesses differently.
2. Reviews and References
Reviews and references are possibly the most important metric for measuring a Las Vegas SEO company’s success and trustworthiness with previous clients. It goes without saying that good reviews are better than bad reviews. That being said, we recommend reading each review carefully. Consistency is more important than quality and quantity of reviews when determining an online marketing firm’s efficacy and usually you’ll be able to see some consistency in reviews (positive or negative).
Some of the best places to check reviews include: Yelp, Google, Facebook, Yellowpages, and word of mouth. When searching for a reputable company, we find that it always helps to consult people within your network to see if they have any recommendations to start off your search.
3. Look at their Portfolio
One thing to look for when considering a Las Vegas SEO company’s service offerings is whether or not they’ve provided service to businesses in multiple industries. A company that has experience achieving results for businesses in many different industries will almost certainly be more creative with their strategies.
4. Ask for their fees
Ordinarily, a base price for an SEO campaign is extremely hard to determine without an initial consultation. This is because the amount of work required to get two different companies to the first page of Google will vary greatly due to factors outside of a Las Vegas SEO company’s control (such as domain lifespan, existing backlinks and citations, current domain authority, etc).
This doesn’t mean a company won’t be able to give you an idea of their pricing! Even if all they can produce is a broad dollar range, you’ll still have some idea of how they price their services. The best way to get all applicable pricing information is by scheduling a consultation with any firms you’re considering and allowing them to learn more about your business before talking numbers.
Depending on the SEO company, they may be able to offer a free website audit to help you understand the areas that need work before they can come up with a quote for their services. Do not be in a rush to pick a Las Vegas SEO company. The last thing you want is to end up with a company that cannot deliver on your mutually agreed upon expectations. Take your time to learn more about the company to make an informed decision.