Home
Services
Website Design & Development

Website design & development

SEO web design and development, built to rank and convert

Our SEO web design builds the website your rankings depend on: a page for every service you sell, templates measured for speed and built for Google to crawl, and layouts that turn visits into customers. It is part of the plan behind the first page guarantee, because the website is how the organic results and Google's AI answers are earned, and it is where your Google Business Profile sends people from the map results.

Get your free SEO audit How the first page guarantee works

The guarantee

Your website is part of the plan behind our first page guarantee. We guarantee up to 50% of the key phrases you could rank for will rank on the first page of Google, measured separately in each of the three places, after an assessment of your business. See how the first page guarantee is measured.

Map results
Organic results
AI answers

The problem: a website that looks nice and does nothing

In our experience, a successful website is not about looking nice. It is about turning visitors into customers, and before that, about being found at all.

Most pages never are. Ahrefs found that 96.55% of the pages in its index get no traffic from Google, and in Advanced Web Ranking's July 2026 data the first three organic results took roughly 92% of the clicks that reached the top ten. A site that is not built to rank splits what is left.

When people do arrive, the site has to earn the next step. In Tebra's 2025 survey of 3,964 U.S. adults, 44% said a practice's website influences their choice of provider. If your website has traffic and no customers, it needs an upgrade.

Some businesses never had a real site at all. Google turned off the websites made with Business Profiles in March 2024, and their redirects ran only until June 10, 2024.

Start here

Start with the free SEO audit

The free SEO audit is where the work starts, whether you need a new site or an upgrade. Enter your website and your email on the free SEO audit page.

What comes after is the method. We build your phrase list, then pull the pages already on page one for each phrase and measure them: how they are structured, which topics they cover, how fast they load, what markup they carry and how they lead a visitor to act. Your site is planned against that measurement, page by page, so the build is aimed at the searches your customers make, not at a template. Before we sign, we tell you in writing whether we can offer the first page guarantee, and for which market.

Get your free SEO audit

In the plan

Website design and development services in the plan

These are the website design and development services the plan carries. Web design is how we earn the guaranteed rankings, so each one is built with the first page guarantee in mind.

A site built around your services

Google advises putting the words people search with in prominent places such as the title and main heading, and Whitespark's 2026 survey of 47 local search experts put a dedicated page for each service at the head of its local organic factors. So the site map comes from your phrase list: a page for every service you sell, and for the areas you serve.

What you get: SEO friendly website design, with titles, headings, internal links and a crawlable name, address and phone on every page that should rank.

Speed and a clean technical build

Google uses Core Web Vitals in ranking and rates a page good when its main content loads within 2.5 seconds, it responds to input in under 200 milliseconds and its layout shift stays under 0.1. We measure every template against those thresholds and keep every page crawlable and indexable, though Google is clear that relevance still comes first.

What you get: mobile-ready templates measured against Google's own thresholds before launch.

Design that turns visitors into customers

A site that ranks still has to convert. We design each page around one next step, with navigation built for how people use the site: top and bottom toolbars, custom dynamic menus, multi-menus and client portals where they fit.

What you get: custom website design laid out to turn visits into calls, bookings and sales, then improved over time by our conversion rate optimization work.

Automation that runs part of your business

On top of presenting your business, the site can work as a tool that automates part of it. Features from our past web design projects include website-to-CRM, website-to-email and website-to-POS automation, POS-to-website updates, customer onboarding, billing and shipping-label automation, and education and recruitment portals.

What you get: custom automation built into your website by the same team that builds and maintains it.

Hosting, maintenance and updates

A website is never finished. We handle all of your web design needs, today and going forward: advancements, alterations, quick fixes, problems, hosting, maintenance and updates.

What you get: one team that hosts, maintains and updates your site, so a broken form or a new service page is a request, not a search for a new vendor.

Redesigns that keep what already ranks

Whether you have a site that needs upgrading or need one from scratch, we build it. Before a redesign we measure which of your current pages already rank or draw links, and the new site is planned to keep them.

What you get: website redesign services that change how the site looks and works, with a plan to keep what it has already earned.

How we do it

How we build a site to rank

Every build starts from the measurement, not from a theme:

The structure comes from the phrase list. One page per service, and for multi-city businesses, each city gets its own page with its own content, written to stand on its own rather than as a copy.
The words match the searches. Titles and main headings use the words people search with, as Google advises.
Links connect the pages. Google uses links to find pages and to judge how relevant they are, so every page is linked from the pages that lead to it.
Markup matches the page. Structured data helps Google understand a page and can earn rich results. Google does not call it a ranking boost.
Your details are crawlable. In Whitespark's survey, a name, address and phone on your site that match your Business Profile is a map factor, and a site with no crawlable name, address and phone is on the list of negative factors.
Speed is measured. Core Web Vitals are checked against Google's thresholds before launch, and again after.

The same pages are what Google's AI answers can draw on. Google says its generative AI features are rooted in its core ranking systems, and that a page must be indexed and able to show a snippet to be a supporting link. A site built this way serves all three places the first page guarantee measures.

How we do it

How we build a site to convert

A ranking only matters if the visit becomes a customer. That is why the team that builds your site also runs your conversion work: we find where users leave the site, ask why, and test changes.

One clear next step per page. Every page says what to do next and makes it easy.
Navigation built for real use. Top and bottom toolbars, custom dynamic menus and multi-menus, so people reach the page they came for.
Forms wired to your systems. Website-to-CRM, website-to-email and POS connections mean a lead or an order is not retyped by hand.
Portals for the customers you have. Client, education and recruitment portals give people a place to log in, learn or apply.

Conversion rate percentages on this page would be guesses, so there are none. We measure yours instead, and our content writers write the words each page needs.

Compared

What web design from us replaces

Instead of	You get
A designer who launches the site and moves on	The same team for hosting, maintenance, updates and quick fixes, today and going forward
A theme that looks nice and ranks for nothing	A site planned from your phrase list, with a page per service
Separate vendors for hosting, the site, SEO and automation	Everything under one house, without any outsourcing
Plugins stitched together for forms, CRM and billing	Custom automation built into the site
A website nobody measures	Pages checked against the ones already on page one

Included

Included with the plan

Website design and development is one of the six services in the Full Suite plan, which brings all six under one house:

Website design and development: all web design needs, from advancements, alterations and quick fixes to problems, hosting, maintenance and updates, plus custom automation.
SEO: keyword strategy, with your website and your Google Business Profile aimed at page one.
Local SEO: the Business Profile work behind the map results.
AI search optimization: the work behind Google's AI answers.
Content writing: page text, blog posts and press releases.
Conversion rate optimization: finding where users leave your site and testing changes.
The first page guarantee: offered after an assessment, with a report on each milestone date.

Proof: some of the websites we have built

These are some of the websites we have built. Each case page says what we did:

All American Law, Katy Dental Experts, Southwest Injury Law, Raich Law, Setiba Medical Spa, MiraZone Spa and Fast Affordable Air are Full Suite clients: one team delivered the website, the SEO and the automation behind them.
For David Minkin, we redesigned his website to give his brand a more current image.
For Hummus Bowls & Wraps, we built the website and started an SEO campaign for local searches.
DDM Garage Doors hired us for its SEO after problems with its website had cost it its rankings.
For The Blez, we have handled its SEO and web development and built custom automation.
Also among our featured projects: C.J. Hewitt Construction, Liquor License Agents and Ozzy's Golden Construction.

Featured Projects

Every case page records what that client reached during our service. See what each one reached.

Keep going

Where to go next

Watch

Answers, on video.

See the video FAQ

Questions

Frequently asked questions

What is SEO web design?

SEO web design is building a website so it can rank as well as look good: a page for every service, titles and headings in the words customers use, templates measured for speed, clean markup and contact details Google can crawl. At First Page SEO Guarantee the site is planned from your phrase list and measured against the pages already on page one, and it is part of the plan behind the first page guarantee.

Can you redesign my current website, or do I need a new one?

Either works. Whether you have a site that needs upgrading or need one from scratch, we build it. A redesign starts by measuring which of your pages already rank or draw links, so the new site is planned to keep what the old one earned. A new site starts from your phrase list, with a page for each service you sell and each area you serve.

What does ongoing web development include?

All of your web design needs, today and going forward: advancements, alterations, quick fixes, problems, hosting, maintenance and updates. The same team that built the site does the work, and it sits in the Full Suite with your SEO, content and conversion work, so nothing has to be handed from one vendor to another when something needs to change.

What kinds of website automation can you build?

Features from our past web design projects include website-to-CRM and website-to-email automation, connections between your website and your POS system in both directions, customer onboarding, billing and shipping-label automation, and education, recruitment and client portals. The aim is a website that works as a tool for your business, not only a brochure for it, built by the team that maintains it.

How does the website connect to the first page guarantee?

The website is part of the plan behind the first page guarantee: it is how the organic results and Google's AI answers are earned, and where your Business Profile sends people from the map results. The first page guarantee itself is about rankings: after an assessment, we guarantee up to 50% of the key phrases you could rank for will rank on the first page of Google, measured separately in each of the three places.

How fast should a website be?

Google rates a page good when its main content loads within 2.5 seconds, it responds to input in under 200 milliseconds and its layout shift stays under 0.1. It uses these Core Web Vitals in ranking, but it says relevance comes first, and good scores alone do not decide who ranks at the top. We check every template against these thresholds before launch.

Get a website that earns its place

The free SEO audit is the first step, whether you need a new site or an upgrade. Enter your website and your email, and the work starts with a measurement of the pages already on page one for the searches your customers make. Questions first? Contact us.